Marketing
Associate Degrees
A.A. in Advertising and Sales Promotion
This degree program covers the general areas of marketing. In addition it provides the knowledge and skills necessary to pursue a career in advertising. Graduates should qualify for employment opportunities with retail and general business organizations, advertising agencies, and advertising media (radio, television, magazines, newspapers and outdoor) companies.
Catalog Date: August 1, 2024
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting (3) | 3 - 4 |
| or ACCT 301 | Financial Accounting (4) | |
| ARTNM 324 | Digital Design | 3 |
| ARTNM 303 | Graphic Design: Typography | 3 |
| BUS 110 | Business Economics (3) | 3 |
| or ECON 302 | Principles of Macroeconomics (3) | |
| BUS 300 | Introduction to Business | 3 |
| BUS 340 | Business Law | 3 |
| CISA 330 | Desktop Publishing | 2 |
| CISC 300 | Computer Familiarization | 1 |
| MKT 300 | Principles of Marketing | 3 |
| MKT 310 | Selling Professionally | 3 |
| MKT 312 | Retailing | 3 |
| MKT 314 | Advertising | 3 |
| GEOG 330 | Introduction to Geographic Information Systems | 3 |
| A minimum of 3 units from the following: | 3 | |
| CISA 331 | Intermediate Desktop Publishing (2) | |
| BUSTEC 305 | Introduction to Business Information Technology (3) | |
| BUSTEC 310 | Introduction to Word/Information Processing (3) | |
| CISA 305 | Beginning Word Processing (2) | |
| CISA 315 | Introduction to Electronic Spreadsheets (2) | |
| CISA 340 | Presentation Graphics (2) | |
| Total Units: | 39 - 40 | |
The Advertising and Sales Promotion Associate in Arts (A.A.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See ARC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- Apply advertising principles including strategies for planning, producing and selecting the appropriate media.
- Evaluate the characteristics of various types of promotion.
- Describe the consumer decision-making process and how marketing communications influence decisions.
- Analyze consumer buyer behavior and recommend how to utilize marketing communications most effectively to meet the consumer needs.
- Analyze and evaluate practical business problems and utilize critical thinking in the determination of alternative solutions.
- Integrate the major functional areas of the business organizations including management, marketing, finance, and accounting.
- Apply document design techniques utilizing desktop publishing programs to create effective marketing materials.
- Communicate effectively verbally and in writing in various business settings.
- Plan and design promotional programs.
Career Information
Sales, copywriter, in-house communications, public relations, technical communications, media planner, media buyer.
A.A. in Marketing
The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.
Catalog Date: August 1, 2024
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting (3) | 3 - 4 |
| or ACCT 301 | Financial Accounting (4) | |
| BUS 110 | Business Economics (3) | 3 |
| or ECON 302 | Principles of Macroeconomics (3) | |
| BUS 300 | Introduction to Business | 3 |
| BUS 310 | Business Communications | 3 |
| BUS 340 | Business Law | 3 |
| CISA 305 | Beginning Word Processing | 2 |
| MGMT 300 | Introduction to Leadership in Action (3) | 3 |
| or MGMT 304 | Principles of Management (3) | |
| MKT 300 | Principles of Marketing | 3 |
| MKT 310 | Selling Professionally | 3 |
| MKT 312 | Retailing | 3 |
| MKT 314 | Advertising | 3 |
| CISA 340 | Presentation Graphics | 2 |
| A minimum of 7 units from the following: | 7 | |
| BUS 320 | Concepts in Personal Finance (3) | |
| BUS 330 | Managing Diversity in the Workplace (3) | |
| CISA 320 | Introduction to Database Management (1) | |
| CISA 330 | Desktop Publishing (2) | |
| MGMT 308 | Personnel and Human Resources Management (3) | |
| MGMT 372 | Human Relations and Organizational Behavior (3) | |
| MGMT 142 | Project Management Techniques and Software (3) | |
| or CISA 160 | Project Management Techniques and Software (3) | |
| GEOG 330 | Introduction to Geographic Information Systems (3) | |
| BUS 350 | Small Business Management/Entrepreneurship (3) | |
| CISA 315 | Introduction to Electronic Spreadsheets (2) | |
| Total Units: | 41 - 42 | |
The Marketing Associate in Arts (A.A.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See ARC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- Integrate the functions of the marketing mix.
- Apply principles of retailing such as business location, merchandising, inventory control, store management and vendor relationships.
- Plan, produce and select the appropriate media for advertising.
- Integrate management principles related to finance, personnel, products, services and information.
- Communicate effectively verbally and in writing in various business settings.
- Identify and examine consumer buyer behavior and evaluate which marketing communications medium will most effectively meet needs of the marketplace.
- Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.
- Demonstrate professional sales skills by effectively interviewing and identifying the customers' needs.
- Evaluate practical business problems and utilize critical thinking in the determination of alternative solutions.
- Identify and explain the major functional areas of the business organizations including management, marketing, finance, and accounting.
- Apply the marketing mix to create and analyze various marketing strategies.
A.A. in Retail Management
The Retail Management program builds on the general business curriculum and prepares students for a leadership role in the retail industry. Depending upon the size of the retail company, retail managers are responsible for one or more parts of a retail operation including sales, marketing, buying, merchandising, operations, inventory control, human resources, and finance.
Catalog Date: August 1, 2024
Degree Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 101 | Fundamentals of College Accounting (3) | 3 - 4 |
| or ACCT 301 | Financial Accounting (4) | |
| BUS 110 | Business Economics (3) | 3 |
| or ECON 302 | Principles of Macroeconomics (3) | |
| BUS 300 | Introduction to Business | 3 |
| BUS 310 | Business Communications | 3 |
| BUS 340 | Business Law (3) | 3 |
| CISA 305 | Beginning Word Processing | 2 |
| CISA 315 | Introduction to Electronic Spreadsheets | 2 |
| MGMT 304 | Principles of Management | 3 |
| MKT 300 | Principles of Marketing | 3 |
| MKT 310 | Selling Professionally | 3 |
| MKT 312 | Retailing | 3 |
| MKT 314 | Advertising | 3 |
| A minimum of 7 units from the following: | 7 | |
| BUS 105 | Business Mathematics (3) | |
| or BUS 330 | Managing Diversity in the Workplace (3) | |
| or BUS 350 | Small Business Management/Entrepreneurship (3) | |
| or BUS 220 | Retailing and Merchandising for the Small Business (1) | |
| or BUS 210 | The Business Plan (1) | |
| or BUS 214 | Financing a Small Business (1) | |
| or BUS 224 | Customer Service (1) | |
| CISA 320 | Introduction to Database Management (1) | |
| or CISA 330 | Desktop Publishing (2) | |
| or CISC 305 | Introduction to the Internet (1) | |
| MGMT 308 | Personnel and Human Resources Management (3) | |
| or MGMT 360 | Management Communication (3) | |
| or MGMT 362 | Techniques of Management (3) | |
| or MGMT 372 | Human Relations and Organizational Behavior (3) | |
| Total Units: | 41 - 42 | |
The Retail Management Associate in Arts (A.A.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See ARC graduation requirements.
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- Demonstrate the principles of sales management including the development and analysis of sales programs, budget and expense reports.
- Apply principles of retail buying such as planning, merchandise selection and control, and building positive vendor relationships.
- Communicate effectively with consumers, staff and vendors.
- Integrate the nature of business operations, personnel, finances, regulations, marketing and decision-making.
- Analyze data related to market share, inventory control and profitability.
- Analyze practical business problems and utilize critical thinking in the determination of alternative solutions.
- Integrate principles of product development, pricing, distribution strategies, promotion strategies and market research in the decision making process.
Career Information
Buyer, department manager, store director, sales associate, account executive, merchandiser, sales manager.
Certificates of Achievement
Marketing Essentials Certificate
This certificate provides an introductory overview of the various aspects of marketing, such as target marketing, marketing strategy, advertising, professional selling, retailing, public relations, social media, and customer service. It is intended to meet the needs of employed students who wish to upgrade their marketing skills, as well as those students who are seeking entry-level marketing positions.
Catalog Date: August 1, 2024
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| MKT 300 | Principles of Marketing | 3 |
| MKT 310 | Selling Professionally | 3 |
| MKT 312 | Retailing | 3 |
| MKT 314 | Advertising | 3 |
| MKT 330 | Internet Marketing | 3 |
| Total Units: | 15 |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- analyze the philosophy of the marketing concept, and the importance of customer satisfaction.
- discover the function and elements of the marketing mix.
- incorporate strategies for planning, producing, and selecting the appropriate advertising media, and creating an advertising campaign.
- demonstrate professional selling skills, including sales presentations.
- evaluate principles of retailing, such as store location, store layout and design, pricing, human resource management, and promotional methods.
- compare and contrast various e-marketing tools, such as websites and social media.
Career Information
Marketing, selling, advertising, public relations, and marketing management positions, for profit and non-profit organizations. Also, enhancing marketing skills for the entrepreneur and small business owner.
Retail Management (WAFC) Certificate
This program provides an overview of the retail industry and the business skills needed to succeed in retail store management. It provides training for those wishing to be owners, managers, and employees of retail organizations. This certificate meets the needs of industry leaders such as the Western Association of Food Chains (WAFC).
Catalog Date: August 1, 2024
Certificate Requirements
| Course Code | Course Title | Units |
|---|---|---|
| ACCT 301 | Financial Accounting (4) | 4 |
| BUS 100 | English for the Professional (3) | 3 |
| or ENGWR 300 | College Composition (3) | |
| BUS 310 | Business Communications (3) | 3 |
| CISA 315 | Introduction to Electronic Spreadsheets | 2 |
| MGMT 304 | Principles of Management | 3 |
| MGMT 308 | Personnel and Human Resources Management | 3 |
| MGMT 372 | Human Relations and Organizational Behavior | 3 |
| MKT 300 | Principles of Marketing | 3 |
| MKT 312 | Retailing | 3 |
| Total Units: | 27 |
Student Learning Outcomes
Upon completion of this program, the student will be able to:
- become a more productive retail manager, employee, or entrepreneur.
- incorporate basic marketing skills into retail operations, such as target marketing, product development, pricing, distribution decisions, promotion strategies, and marketing research.
- evaluate and develop basic management skills involving human relations, organizational behavior, and human resources management.
- demonstrate basic computer skills in word processing, presentations, and Internet searches.
- analyze and employ various written and verbal communication techniques.
- critique and recommend various retail store layouts and designs.
- recognize and confirm the importance that retailing has upon the American society and economy.
Career Information
Department manager, store director, merchandise buyer, customer service representative, or entrepreneur.
Business and Computer Science (BCS) Lab
The BCS Lab is here to help you complete your educational and career goals.